Bob The Teacher Presents The IM Success Library

“Create Products And Profits Faster When
You Discover The Teleseminar Formula!”

When you understand the formula I’m revealing below, you’ll have a proven system to…

• build your list faster,

• expand your credibility,

• create your own information products in
  less than 60 minutes

• spend a lot less on advertising and
  lead generation

• and make more money in the process…

I know what you’re thinking: are teleseminars really doable for me? Is there really a simple method for getting more customers and clients that gets me the results I need – and fast – without costing an arm and a leg?

The results of my business, and those I’ve taught this formula to, are proof that such a system does exist. And in fact, I’m going to teach it to you right now.

But first, let me share how I discovered this formula over the course of 15 months, and how you can learn it all in just a few hours of focused study (yes – you do have to learn something new – But I promise it will be totally worth it!).

Skip This

Going Broke With Advertising And
Getting Nowhere Fast!

Do you feel like that now? I can certainly feel that pain!

Back in 2005, I was teaching history to over 120 high school students every day. My job was rewarding, but financially I continued to dig deeper into debt. No matter how many odd jobs I tried, there was always more bills to pay than what I was being paid.

So I started looking for ways to make extra money using the internet. Each method I tried relied on me paying for advertising. In fact, I spent over $4000 in Adwords in order to generate $1000 in revenue.

My math skills told me that was no way to run a business!

As a teacher myself, I understood that it would be a better idea for me to ask for help. Maybe I could learn from other people’s mistakes instead of having to make them all myself.

The first thing my mentors taught me was to stop chasing after business opportunities, and instead turn what I knew into information products. They said I could stop paying for leads, and eventually “earn money while I sleep.”

First Step To Success Was Realizing
I Knew Something Other People Wanted To Learn

Because of my debt growing, I had begun relying on free advertising to generate leads for my business. At my mentor’s suggestion, I began writing an ebook that would reveal the top 15 advertising tools I was using to generate leads without spending any more money.

Trust me, I was by no means an expert!

But I had learned enough to have a solution to a big problem faced by many other people.

And when I released the “Free Ad Report: The Best Advertising Money Can’t Buy” – it was a big hit. Within the first month of publishing that report (and giving it away for free), I had made an extra $1000!

The trouble was, it had taken me over 3 months to write the report and get it published online. I wondered if there was a faster way to grow without spending a lot more money.

Second Step To Success Was Learning
A Faster Way To Create Products

If you have ever started (and hopefully completed) writing an ebook or planned some other type of information product, you recognize that it often takes a lot longer to finish than you thought.

And if you’re like I was back in 2006, you probably can’t wait 3 months to start generating more revenue for your business.

You need results like yesterday!

That’s what I felt like in September of 2006 when I learned about teleseminars. Sure, I had listened to calls before (network marketing “opportunity calls” were very familiar to me by then), but never thought I would have the know-how or credibility to do them myself.

And of course, there was the fear that I’d have trouble learning and paying for the technology to do my own calls.

But again my mentors pushed me to go forward with this particular tactic and see the proof in the pudding.

How I Made Over $12,000 While
Losing My Teleseminar Virginity

At a live event, I partnered up with a group of guys to form a mastermind team. We agreed to do teleseminars together and see what would happen.

My first interview was pretty weird. I was nervous I would screw up. Wondered if anybody would be on the call. Hoped my friend Dan would be able to delivery the goods.

We talked about making mini-websites for a little over an hour. He and I were joined by 3 other people I think. At the end of the call, I thanked Dan for sharing his lessons with me and my audience, and suggested that those listen should check out Dan’s website.

A few minutes later, I got an email from Dan telling me I had earned $73.50 already because one of the 3 people listening had purchased his video series after listening to our call.

Wow – it worked!

But this was just the beginning. Over the next 7 months, I was able to turn this one call into over $12,000 in revenue. And unlike most businesses where you only get to keep about 10-20% of revenue, I got to keep well over half of the money!

Of course there was more to making the $12,000 then holding a conversation. After all – if it was that easy, everybody would be doing it, right?

The Magic Of Teleseminars Is In
What You Do After The Call Is Over

Notice, I didn’t make a fortune on the call itself. How could I when there were only 3 people on the call listening?

Thanks to the advice of my mentors, and even from what I learned interviewing Dan on that first call, I created a product from that first call.

And even though it was my first call, filled with mistakes, umms and ahhs and all that…

… I still followed what I was told to create a product.

The first part of the product was the audio itself. By remembering to press record at the start of my call, I had an MP3 file that others could listen to from any computer. But I didn’t stop there.

I also paid someone to transcribe the call. This was great because I was still teaching, remember, so a few days later it was done. I didn’t have to sit around listening to myself over and over again – that would have taken forever!

Plus, it was a lot less than I thought it would be (under $100), and within a week I had a second product – the PDF transcripts.

I put up a website giving away the transcripts for free, and selling the audio as an “upsell”.

Before I go further here, though, let me make sure you didn’t miss the big point….

It took me over 3 months to create my first product (that free advertising report), and only a week to create my second!

That 1 Teleseminar Product
Then Runs On Autopilot

Once my website was set up, giving away the transcripts and selling the audio, my income started to grow.

And it grew faster than I thought it would because of something else I learned to do from my mentors: connect the product to an affiliate program.

So I set up my site to run both as a membership site and as an affiliate program. At the time, this was pretty expensive to do. That particular software I used was over $1000 with the 3-payment plan. But now, that software is essentially free (I’ll tell you where to get it, and how to use it, later).

With my own affiliate program in place, I now had my free and paying customers driving traffic to my website for me. The only time I paid them was if they made a sale as an affiliate. This means no upfront advertising costs at all!

This turned into a multiple-streams of income site. That one call was generating income in many different ways:

• Sales of the audio upsell ($17 each)

• Sales of Dan’s Gold membership ($73.50 in commissions for each sale)

• Affiliate commissions from website hosting account referrals ($50 each)

• Other affiliate commissions from recommendations I was able to make to my new “list” of subscribers

• Plus they were pre-qualified buyers for my next product I released a month later!

A Profit Formula
Starts To Take Shape

My classroom duties kept me pretty busy that fall, but as I began to understand the true power of this formula, my business continued to grow.

To put it even simpler, here are the exact 9 steps I took…

1. Find a good product or service that people need to know about, that I knew really well

2. Sign up as an affiliate of that product or service

3. Hold a teleseminar about that product with or without the creator/vendor

4. Record the call and have it transcribed

5. Create a website where I give away part of the call, and sell the full package

6. Connect my website to an affiliate program

7. Have people (strangers really) around the world promoting my new information product

8. Make money from sales of the product, back end commissions from my affiliate relationship to the original product.

9. Use the cash flow to reinvest in my business while paying down debts

And the cool part was as I did this more and more, it became easier and easier to do.

Sometimes it worked like gangbusters, sometimes results kind of trickled in.

But each and every time I used this Teleseminar Formula, my list grew quicker, my profits increased steadily, and while other people crashed and burned, I became an internet marketing rockstar.

Perhaps You’ve Witnessed My Growth -
And Want To Know How You Can Do It Too?

When people learn my Teleseminar Formula, they often ask me what else I did that I’m hiding behind.

And truthfully, this is the exact system I use, and have been using now for over 2 years.

My entire business runs off the Teleseminar Formula. Have you ever heard of any of these websites from me?

All the sites above used the Teleseminar Formula. In many cases, I was paid even before creating the product – and then again after the product was finished. Not to mention the revenue generated by the back end processes of the formula.

Here It Is!
My Rinse And Repeat Teleseminar Formula

After using variations of the Teleseminar Formula, I was able to really crunch it down to 6 components.

I call them the 6 Ps of the Teleseminar Formula…

• Planning the right type of teleseminar for your specific short-term and long-term goals

• Preparing the best “lesson plan” to benefit your audience (as a teacher I can show you this particularly well!)

• Presenting your content in a way that stimulates your audience and motivates them to take your desired action

• Packaging the recording of your discussion into multiple products for traffic and profits (like podcasts, Audio-CDs, articles, ebooks, blog posts). Like I said before – You’ll get MOST of your results AFTER the call is over

• Promoting your events and products with the help of Joint-Venture partners and Affiliates. This is a lot easier to do than you’ve been led to believe!

• Profiting from the sale of your own products, affiliate recommendations, and future opportunities that come from this system.

Use This Formula With Any Type Of
Business, Product Or Service!

Initially when I understood the basics of this formula, I thought it could only be used for affiliate marketing. However, I quickly began to realize that it could benefit any business, product or service.

What it really requires is a willingness to share information – simply give knowledge you already have to people that are eager to learn.

All told, the teleseminar formula has been proven to work in over a dozen situations. I’ve personally used it in each of these formats:

• Frequently asked questions (FAQ) teleseminar to promote my own coaching program

• Interview an expert to build up my own credibility, while promoting an affiliate program.

• Network marketing lead generation tool – I used this method to win an incentive trip to Key West in 2007, where I got to hang out with Robert G. Allen and Richard Paul Evans

• Product review call to reveal who should (and who should not) buy a particular product

• Product consumption call to make sure people get the most benefit out of a particular product or service – both my own and those of my colleagues

• Fishbowl hotseat call to give personalized attention to an individual while others get to listen in and benefit, too

• Group mastermind teleseminars where brainstorming results not just in great ideas for us, but an excellent product, too

• Q&A session to connect with my audience and understand what’s really getting in their way

I could go on, but I think you see the point. And I bet that you can think of at least one way you could use just one of these formats to get the ball rolling and attract more clients and customers to what you have to offer.

No Selling Required To Make Money
With The Teleseminar Formula!

Probably the biggest fear I had when I first started with teleseminars was feeling like I would have to do a hard sell during the call in order to make money.

Honestly, this type of “tele-SELL-inar” can turn me off at times. As a teacher, I have no training in twisting people’s arms to buy anything.

Fortunately, I discovered that since the Teleseminar Formula relies on education first, no selling is required for it to work.

The buying process happens naturally as a result of you doing what your best at – explaining the solutions you know about to people who have real concerns and problems in that area. You simply use the power of your voice and the knowledge in your brain to help people understand the situation.

And by making recommendations during or after the call, or by selling the content you create during the call itself, you have a real profit center on your hands!

Plus, you’ll discover like I did that more opportunities open up to you as you become better known in your field.

Products And Profits – Mixed With
Endless Streams Of Internet Traffic!

So far, I’ve been telling you all the cool results that you can get from teleseminars in terms of products created and money you can make.

But having 30 websites doesn’t mean a thing if nobody ever sees them!

That’s why you should also know the true “secret sauce” of the Teleseminar Formula – and that comes from the Packaging and Promotion.

You see – in addition to the MP3 audio recording, and the PDF transcripts that result, you’ll benefit from what I like to call your super-charged “Tele-Factory.”

Every single call you ever do can be cranked through the Tele-Factory and turned into multiple streams of traffic, revenue, and acceleration.

You have probably heard all the different tactics for getting more traffic, right? Things like article marketing, blogging, free reports to give away, etc.

Are you baffled by how you’ll actually get to all those strategies?

Never fear – because with the Teleseminar Formula, it’s already taken care of.

I’ll show you how to prepare your call in such a way that the resulting transcripts can be turned into a minimum of 3 articles, 6 blog posts, Squidoo lenses, 1-2 free reports, and even it’s own ebook.

So if you’re too busy to sit down and write – or the thought of pounding out 1000 word articles at your keyboard gives you the willies – you can start smiling again!

With the step-by-step instruction you’re about to get, you’ll write with your mouth, not with your hands!

Gurus Beg Me To Teach This To Their Audiences

This formula is so powerful – yet so easy to implement that the leading experts in online marketing today beg me to teach this formula to their customers.

Perhaps you’re here because one of them sent you to me!

I’ve been a featured speaker at major industry conferences held in Chicago, Illinois; Orlando and Tampa, Florida; Washington, D.C.; Seattle, Washington; to name a few. (Because of my schedule I’ve had to decline international teaching opportunities in London, Singapore, and Australia.)

And of course I’ve used teleseminars to teach the basics of this formula to dozens of private membership clubs and masterminds.

Here’s a list of some of major players who have endorsed my Teleseminar Formula program to their audiences:

You Can Not Find This Level Of
Teleseminar Training Anywhere Else

But there’s only one place where you can learn every detail of my Teleseminar Formula – plus the exact technical and strategic steps to put into action. And that’s right here, right now!

I’m giving you access to a few introductory lessons on my Teleseminar Formula. In fact, I’ve already emailed you the first one. If you’re like my most ambitious students, a little bit of direction is all you need to catch on fire.

But if you are like MOST of my students, you want more step-by-step guidance to make sure you get all the pieces of the puzzle to fit together at the right time.

When you go through the Teleseminar Formula self-study program – delivered in digital audio and video – you will learn how to…

• Pick the right teleseminar format for your message

• Set up the teleseminar technically

• Structure your event

• Prepare your conversation/presentation

• Set up a teleseminar squeeze page to build your opt-in email list

• Record your teleseminar

• Leverage your recording into online content and multiple products

• Edit your recording to erase any “big” mistakes

• Generate profit from your teleseminar before you even pick up the phone

• Sell any information product online (ebooks, teleseminars, etc.)

• Create an affiliate program to promote your information products and future teleseminars

Get Even More Teleseminar Marketing Strategies
With Teleseminar Formula 3.0

New in Teleseminar Formula 3.0…

• How to use recently released and superior bridgeline technology to have better quality calls (both in sound quality and in caller experience)

• How to use Butterfly Marketing to promote your teleseminars

• Even more advanced strategies for using teleseminars in affiliate marketing

• Even more advanced strategies for using teleseminars to build a network marketing business

• How to write and publish your own book by holding teleseminars

• How to create & publish viral videos using your teleseminars

• Even more strategies for using teleseminars for coaching

• How to be a better guest on someone else’s teleseminars

These additions to Teleseminar Formula 3.0 will accelerate the growth of your business fast!

Introducing The Teleseminar Formula 3.0
Products And Profit Creation System – Silver Edition

With this 8-Module ebook series, completely illustrated with screenshots and more, you’ll know exactly what to do and when to do it. In a very short time, you’ll master the complete Teleseminar Formula.

Module 1: Introduction To Teleseminars

When you’re finished with Module 1, you’ll know…

• Why teleseminars are the fastest, easiest way to product creation, affiliate profits, and stronger customer relationships

• 5 easy Teleseminar formats you can start using right away to promote your business

• 5 advanced teleseminar formats to quickly accelerate your growth as an expert

• Where to go for your conference bridge line services

• Which teleseminar tools are the most cost-effective for your bottom line

• Which communication tools help put your results on autopilot

• Which tools to use for accepting payments online and recruiting/tracking affiliates

• And in-depth answers to common questions people have when they’re first starting out with teleseminars.

Module 2: Teleseminar Planning Strategies

When you’re finished with Module 2, you’ll know…

• How to choose the best format for your business goals

• When to do a live teleseminar vs. a recorded one (i.e., podcast)

• The different strategies behind doing free calls vs. paid calls

• Why teleseminars are 10x more likely to be better than webinars (and when the reverse will be true)

• How to improve your chances of landing great interviews with recognized experts in your industry

• How to work with an expert to increase the impact of your teleseminar

• When going solo is best, and pitfalls to avoid

• How to organize the content of your teleseminar for maximum attention during the call, and maximum product creation after the call

• What makes for a powerful introduction on the call (get this wrong and your listeners won’t stick around to hear the rest!)

• When and how to work in a call to action for your listeners

• How to wrap-up your call like a professional

• What to include in audience handouts and study guides

• Easy steps to increase attendance during your live teleseminars

• Methods to increase responsiveness of your listeners during the call

A lot of other teleseminar training programs out there stop right there. They give you the basic strategies for what types of calls to do, and how you can make a bazillion dollars if you’ll just get on the phone and ram a sales message down other people’s ears.

But the reality is there’s a lot more to teleseminars than just getting on the phone. There are technical skills that you must master.

The good news is I’m going to make sure you know exactly how to prepare and run your teleseminar from both the strategic AND technical sides.

Modules 3 and 4 will give you all the skills
you need to succeed with planning
and presenting your teleseminar.

Module 3: Technical Preparation For Your Teleseminar

When you’re finished with Module 3, you’ll know…

• Basic steps to work with free mindmap software for planning your teleseminar

• How to use the Welcome To The Call conference system, including un-muting individual callers, recording your call, and making sure your guest is on the line

• How to use the Instant Teleseminar System to create a customized teleseminar event website

• How to integrate any conference line you like into Instant Teleseminar

• How to use the Instant Teleseminar System to make it easy for your listeners to take action

• How to build your list with your Instant Teleseminar event page – nobody else is teaching this!

• How to include video on your Instant Teleseminar event page

• How to avoid common mistakes, like having your recording cut off abruptly or including “fun-house” pictures on your event page.

• What the true cost of “free conference calling” systems can be, and when it’s good to use them (and when it’s definitely not)

Module 4: Teleseminar Presentation Strategies

When you’re finished with Module 4, you’ll know…

• How to record your call for product creation later

• How to segment your recording for easier consumption later

• How to take questions during the call professionally

• My top 10 Dos and Don’ts for teleseminar success

• How to handle different scenarios that inevitably happen with live teleseminar events

• More ways to create higher response rates during your teleseminars

• Promotion methods to guarantee higher attendance on your live calls

• How to treat your first teleseminar like a “training wheels” event

• Answers to common questions at this point in your teleseminar education

At this point in the course you’ll be 100% prepared and confident for your first teleseminar. When you put the actions steps I lay out in Modules 1-4, you’ll complete and record your first call. Think of it like a training wheels exercise – a no pressure experience that lays the foundation for the complete business system.

Turn Your Teleseminar Recording Into
Multiple, Profit-Generating Products

Once you have your recording, I’ll teach you how to take each conversation you do and turn it into multiple products and revenue streams.

This is the secret sauce that makes the Teleseminar Formula so powerful. And I teach it in a way nobody else does so you can be sure to actually know how to do it, too.

Module 5: Product Creation Strategies With Your Tele-Factory

When you’re finished with Module 5, you’ll know…

• 5 different types of audio products can be created from your teleseminar

• Resources to publish and sell your audio products in different formats

• Who to go to for converting your audio recording to high-quality transcripts without spending a fortune

• What steps to take to make sure your transcripts deliver maximum impact for your readers

• What free tools you need and steps to take to convert your transcripts into free/paid reports and ebooks

• Where to distribute your reports for more exposure

• What it takes to convert your single teleseminar into articles, blog posts, viral videos, other web content and autoresponders

• Online tools to convert your transcripts into a physical book

• Reliable, outsource resources to have these steps done for you if you’re short on time

Module 6: Product Creation Steps For Your Tele-Factory

When you’re finished with Module 6, you’ll know…

• How to use the publishing options of Instant Teleseminar for your recordings

• How to edit your audio with Camtasia

• Steps to get cleaner results when you submit your transcripts

• The exact steps to take to work with your transcripts and convert them into PDF products (reports, ebooks, etc.)

• How to make your PDFs look more professional

• The exact steps to create blog posts, articles, and autoresponders from your transcripts

• How to use free tools to convert your audio program into a viral video

• How to work with ****.com to self-publish your book of transcripts

Module 7: Profit From The Teleseminar Formula

When you’re finished with Module 7, you’ll know…

• How to create an info-product delivery system (i.e., “mini-site”) using free tools

• Secrets to generating more money from your download pages

• How to get paid for your products and services, including taking credit card payments online

• Copywriting secrets that sell your teleseminars and tele-factory products like crazy

• The most important elements of a sales letter to include

• How to plan a teleseminar series (i.e., Tele-Summit) for profit, list building, and exposure

• 8 sure-fire ways to leverage every teleseminar you do for maximum profit, and multiple streams of auto-pilot income

• More in-depth answers to common questions at this point in your teleseminar education

Module 8: Teleseminar Formula Promotion Strategies

When you’re finished with Module 8, you’ll know…

• How to use your own contact list to promote your teleseminar

• The best social media networks to get listeners on your calls

• Which social network can build a loyal listener base

• How to use your tele-factory products to promote future teleseminars you hold

• Which affiliate programs are the best to use to promote your teleseminars and info-products

• How to set up your own affiliate program with PayDotCom

• How Butterfly Marketing can be used to promote teleseminars

• Which advanced teleseminar training programs can help improve your live call selling results

• How to make more money with the Teleseminar Formula affiliate program

What Kind Of Progress Can You Expect?

If you’ve been trying your hardest to get going in business, or you’ve reached that plateau that you just can’t seem to leap over, you know how it feels to spin your wheels.

You need to ask yourself how badly you want to…

• Create your own information products fast?

• Set up your own affiliate program?

• Set up a squeeze page and build your list?

• Learn how to quickly edit your audio files?

• Turn 1 hour of talking into multiple products?

• Create articles & blog posts at the speed of sound?

• Have me steer you in the right direction?

• Learn a complete business system you can repeat?

With Teleseminar Formula 3.0, you’ll learn all that and so much more!

This course is included in the
Platinum and Diamond memberships

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