Comments on: Internet Marketing LAMPS

By: Carolan

Carolan — Thu, 05 Nov 2009 17:05:30 +0000

Right on target, Bob! I like the way you think in terms of the BIG picture rather than a focus on just ONE piece of the puzzle. It’s the healthy interaction of ALL the pieces that can make things click, and easy to forget or overlook an important piece. Your acronyms and mind maps serve well in that critical BIG picture, especially given how easy it is to get overwhelmed with info overload in the internet marketing arena. One has to stay focused, and as you know, that’s easier said than done. I have LAMPS on a sticky note on my screen to remind me of that.

A lot of folks have internet marketing knowledge, but few have the teacher talent to get the point across in a clear way that’s simple to understand and implement. It’s kind of like some pro athlete trying to coach little league…ie. knowing the sport itself matters little if you don’t know how to COACH. You have a brilliant way of coaching and providing effective communication toward that BIG picture. Thanks for another BRIGHT idea to fire things up. Light the LAMPS!

By: Judy

Judy — Thu, 05 Nov 2009 16:50:19 +0000

Neat acronym with each part separate but put together at the end with systems. That’s the part many fail with–me included. Setting up the other parts of the lamp without implementing the Systemization leads to doing it over and over randomly. Not the best way to get from A to Z for sure.

By: uberVU - social comments

uberVU - social comments — Thu, 05 Nov 2009 15:07:27 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by bobtheteacher: 5 ways to “fire up your business” with internet marketing: http://bit.ly/4uGeIZ #IMSL…

By: Shannon

Shannon — Thu, 05 Nov 2009 15:05:58 +0000

Boy, you really sparked up a great new idea. (Lightbulb!)

It’s funny. So many people come to me about getting the attraction and messaging parts done, but I often notice I end up counseling them on the other three, because they haven’t turned on the LAMPS yet.

Awesome idea – and thanks for sharing.

By: Bob The Teacher

Bob The Teacher — Thu, 05 Nov 2009 04:06:30 +0000

You’re welcome Bille! Looking forward to seeing how you implement what you learn as well. Hope to see you frequently here at the Library.

By: Bob The Teacher

Bob The Teacher — Thu, 05 Nov 2009 04:05:37 +0000

Hey Felicia, thanks for the comment and kudos! Your messaging training is indeed top-notch, and I think you help boil down effective communication far beyond the “elevator pitch” issues people typically focus on. I also love how you use the power of online video to get face time with your audience.

By: Bille Baty

Bille Baty — Thu, 05 Nov 2009 03:57:22 +0000

Hey Bob the Teacher,

I love it! Lighting Your LAMPS really brings the Message home. See I did learn something.

Seriously, you put the necessary parts together in an easy to understand way which is also memorable. THANKS.
Bille Baty

By: Tweets that mention Internet Marketing LAMPS — Profit From Internet Marketing -- Topsy.com

Thu, 05 Nov 2009 03:47:52 +0000

[...] This post was mentioned on Twitter by Bob Jenkins, FeliciaSlattery. FeliciaSlattery said: AWESOMKE post! MUST read: RT @BobTheTeacher: 5 ways to "fire up your business" with internet marketing: http://bit.ly/4uGeIZ #IMSL [...]

By: Felicia Slattery

Felicia Slattery — Thu, 05 Nov 2009 03:46:28 +0000

Bob-
I just love this acronym and the usefulness of it! So many people look at the Internet and Internet marketing as just a 1-dimensional tool. But when you apply your LAMPS principle of Internet marketing to an entire business, it’s easy to see exactly how it fits into all areas of making any business stronger and more profitable in both the short term and long term.

As always… your ideas are brilliant. Although I spend a lot of time talking about messaging, without the other parts, the message can fall short. I hope loads of people take note of the opportunities to fire up their businesses!
Felicia